ABOUT US
We make it possible for children to participate and feel included.
OUR MISSION
We believe everyone deserves to feel confident—regardless of bedwetting.
At Pjama, our mission is to help children and adults participate fully in life—sleepovers, trips, daily routines—without fear or shame.
OUR STORY
In 2010, Torbjörn Gärdenfors and Mårten Bernstad set out with a clear goal: to give children with bedwetting the same freedom and confidence as everyone else.
What began as a small Swedish idea became Pjama — a brand dedicated to dignity and inclusion.
Their first innovation, absorbent sleepwear, allowed children to sleep peacefully at home or away, without embarrassment.
Eight years later, the company’s focus expanded. By 2018, Pjama had begun researching how smart textiles and connected technology could treat bedwetting, not just protect from it.
On Pjama’s 10th anniversary, that vision became reality with the launch of Pjama DryGuardians — uniting smart fabrics, sensors, and digital tools to support real progress toward dry nights.
Today, Johan Bergenholtz leads the company as CEO, continuing to drive innovation and awareness in collaboration with healthcare professionals worldwide.
WHAT WE DO
- We offer high-quality protective sleepwear (Pjama Protect Sleepwear) for girls, boys, women, and men.
- We create smart treatment solutions using Pjama DryGuardians Sleepwear, Stand Alone Alarm Sensor, and the DryGuardians App.
- In the app, users log nightly results and receive tailored feedback to guide treatment.
- We also provide a portal for healthcare professionals to monitor progress and support patients.
Since 2014, we’ve helped over 30,000 people with bedwetting.
WHY WE STAND OUT
- We deliver a complete solution—not just a product, but support and guidance from start to finish.
- Our designs are discreet, comfortable, and effective—made to feel like normal sleepwear while protecting the bed.
- We combine user experience, medical insight, and technology in everything we build.
- Our offerings are for everyone: children, teens, adults—without compromising dignity.
