ABOUT US
We make it possible for children to participate and feel included
OUR MISSION
We believe everyone deserves to feel confident – regardless of bedwetting.
At Pjama, our mission is to help children and adults participate fully in life – sleepovers, trips, and daily routines – without fear or shame.
Bedwetting is more common than most people realize, yet it remains a silent challenge for many families.
Our work is built on empathy and understanding. We want to remove the stigma, create trust, and give families practical tools to make life easier.
Confidence, comfort, and inclusion are the foundation of everything we do.
We are proud to help families around the world move from worry to empowerment – one dry night at a time.
OUR STORY
In 2010, Torbjörn Gärdenfors and Mårten Bernstad set out with a clear goal: to give children with bedwetting the same freedom and confidence as everyone else.
What began as a small Swedish idea became Pjama – a brand dedicated to dignity and inclusion.
Their first innovation, absorbent sleepwear, allowed children to sleep peacefully at home or away, without embarrassment or limitation.
Eight years later, the company’s focus expanded. By 2018, Pjama had begun researching how smart textiles and connected technology could treat bedwetting, not just protect from it.
Collaborating closely with Swedish healthcare and leading specialists in enuresis, the team developed a vision for a complete, data-driven solution that could change lives.
On Pjama’s 10th anniversary, that vision became reality with the launch of Pjama DryGuardians – uniting smart fabrics, sensors, and digital tools to support real progress toward dry nights.
Today, Johan Bergenholtz leads the company as CEO, continuing to drive innovation and awareness in collaboration with healthcare professionals and partners worldwide.
From a small idea in southern Sweden, Pjama has grown into an international company serving thousands of families, clinics, and caregivers across the world.
WHAT WE DO
We offer high-quality protective sleepwear (Pjama Protect Sleepwear) for girls, boys, women, and men.
We create smart treatment solutions using Pjama DryGuardians Sleepwear, Stand Alone Alarm Sensor, and the DryGuardians App.
In the app, users can log nightly results, receive personalized feedback, and follow their progress over time.
For healthcare professionals, Pjama provides a dedicated portal where clinicians can monitor treatment, adjust recommendations, and support patients remotely.
Our products are sustainable, washable, and long-lasting, reducing waste from disposable alternatives and promoting responsible consumption.
Since 2014, Pjama has helped over 30,000 people manage or overcome bedwetting – with comfort, confidence, and dignity.
WHY WE STAND OUT
We deliver a complete solution – not just a product, but support, care, and guidance from start to finish.
Our designs are discreet, comfortable, and effective – made to feel like normal, high-quality sleepwear while protecting the bed.
Every product we create blends user experience, medical insight, and advanced technology. We listen to families, collaborate closely with healthcare experts, and test our solutions rigorously to ensure lasting safety and reliable performance.
Pjama’s range covers all needs – from protection and treatment to practical accessories that simplify and support everyday routines.
Our mission extends beyond dry nights – we strive to bring confidence, independence, and inclusion to every person affected by bedwetting.
As we continue to grow, our focus remains the same: helping people everywhere live their lives to the fullest – without limits, without shame, and without interruption.